VICTORIA UNIVERSITY 
BHO1171 - Introduction to Marketing
Comprehensive Revision Guide and Course Notes 2025 
 
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Victoria University - BHO1171: Introduction to Marketing

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ACADEMIC YEAR 2024 - 2025

University	Victoria University
Study Level	Undergraduate
Unit Code	BHO1171
Unit Name	Introduction to Marketing
Guide Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the BHO1171: Introduction to Marketing - Victoria University, and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. You can use these notes as a reference, to understand the topics better and improve your grades in this unit.

This unit (BHO1171) provides an introduction to the marketing function of the organisation. Identifying and meeting the needs of clients and customer groups is critical to achieving organisational goals. This unit of study provides an overview of the theories and principles of marketing which are supported by marketing science. The focus is on how organisations identify the needs of their target markets, understand the buying behaviour of their target markets, and develop a marketing mix to satisfy the needs and wants of these markets.

UNIT CODE	UNIT NAME
BAO1101	Accounting for Decision Making
BAO2000	Accounting Information Systems
BAO2001	Corporate Finance
BAO2202	Financial Accounting
BAO2203	Corporate Accounting
BAO2204	Management Accounting
BAO3403	Investment and Portfolio Management
BAO3404	Credit and Lending Decisions
BEO1105	Economic Principles
BEO1106	Business Statistics
BEO2000	Financial Institutions and Monetary Theory
BEO2001	Commercial Banking and Finance
BHO1171	Introduction to Marketing
BLB3134	Taxation Law
BLO1105	Business Law
BLO2206	Taxation Law and Practice
BMO1102	Management and Organisation Behaviour

Victoria University - BHO1171: Introduction to Marketing

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