MURDOCH UNIVERSITY 
BUS124 - Global Marketing 
Comprehensive Revision Guide and Course Notes 2024 
 
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Murdoch University - BUS124: Global Marketing

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ACADEMIC YEAR 2023 - 2024

University	Murdoch University
Study Level	Undergraduate
Unit Code	BUS124
Unit Name	Global Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the BUS124: Global Marketing, Murdoch University - and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the topics better and improve your grades in this unit.

Internationalisation and the rapid globalisation of existing and new markets present unique opportunities and challenges. An understanding of these issues and effective marketing management in a global environment can therefore, be the key to long term success for many businesses. The BUS124: Global Marketing presents an appreciation of how marketing creates value for business, society and customers. It introduces students to the marketing organisation and planning process and the application of marketing tools to the global environment.

Main topics covered:

How marketing creates and delivers value
Global, ethical and sustainable marketing
Strategic market planning
Market research and analytics
Segmentation, targeting and positioning
Innovation and new product development
Price and distribution
Customer experience online and offline
Promotion, advertising, social media and selling
Applying global perspectives in marketing

UNIT CODE	UNIT NAME
BSL201	Finance Law
BUS123	Management in a Global Environment
BUS124	Global Marketing
BUS140	Introduction to Finance
BUS163	Introduction to Accounting
BUS171	Foundations of Economics
BUS285	Technology and Accounting Processes
BUS286	Corporate Finance
BUS287	Management Accounting
BUS288	Treasury Management
BUS303	Taxation
BUS329	Investment Analysis
BUS330	International Finance
BUS333	Derivative Securities
BUS356	Contemporary Financial Accounting
MAS223	Applied Statistics
MAS352	Time Series Analysis

Murdoch University - BUS124: Global Marketing

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