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MKTG1001: Marketing and Value Creation
Comprehensive Revision Guide and Course Notes 2025 
 
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Macquarie University - Marketing and Value Creation (MKTG1001)

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ACADEMIC YEAR 2024 - 2025

University	Macquarie University
Unit Code	MKTG1001
Credit Points	10
Unit Name	Marketing and Value Creation
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

This comprehensive revision guide for MKTG1001: Marketing and Value Creation at Macquarie University equips students with the essential tools to excel in the unit. It covers all topics with clear explanations, illustrations, and worked examples, helping to deepen understanding and apply key concepts effectively. Structured logically, the guide highlights important theories and methods, reinforced with practical examples for real-world application. Updated to align with current learning objectives, it ensures you have the skills and knowledge needed to succeed in MKTG1001.

This unit focuses on the fundamentals of marketing in any organisation and how to create value for the customer offering. Students learn how to understand the relationship between the organisation and the customer and how to develop strategies to create value. Students will learn the fundamental skills of marketing by applying these skills through practical workshops on a range of real-world case studies. Students will learn skills on how to present themselves and work in collaboration with others.

Main topics to be covered:

What is Marketing and Creating Value
Segmentation and Target Marketing
Positioning and Differentiation
Consumer Behaviour
Types of Data
Consumer Insights
Product and Branding
Price and Perception
Distribution and Access
Integrated Marketing
Customer Journey
Experiences and Metaverse
Ethics and Social Marketing

UNIT CODE	UNIT NAME
ACCG1000	Accounting for Decision Making
ACCG1001	Accounting and Governance
ACCG2000	Cost Analysis and Managerial Decision Making
ACCG2024	Financial Accounting and Reporting Analysis
ACCG2051	Governance, Business and Corporations Law
ACCG3008	Business and Risk Advisory
ACCG3020	Tax in Practice
ACST1001	Finance Fundamentals
AFIN1002	Corporate Finance and Capital Markets
AFIN2050	Investments
AFIN3029	Derivative Instruments
AFIN3052	Applied Portfolio Management
AFIN3053	Advanced Corporate Finance
ECON1020	Economics and Business Strategy
ECON2003	Microeconomic Analysis and Applications
ECON2004	Macroeconomic Analysis and Applications
ECON2041	Introductory Econometrics
MGMT1002	Managing for Impact
MKTG1001	Marketing and Value Creation
STAT1103	Introduction to Psychological Design and Statistics
STAT1250	Business Statistics and Insights
STAT1371	Statistical Data Analysis

Macquarie University - Marketing and Value Creation (MKTG1001)

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