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1003MKT - Introduction to Marketing
* Comprehensive Revision Guide and Course Notes 
 
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Griffith University

Introduction to Marketing (1003MKT) - Griffith University

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ACADEMIC YEAR 2023 - 2024

University	Griffith University
Study Level	Undergraduate
Course Code	1003MKT
Course Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

* Ace your Griffith University Introduction to Marketing (1003MKT) course with these revision notes! Made specifically for Griffith students, these notes condense essential concepts like the marketing mix, consumer behavior, and branding into clear sections with real-world examples. Perfect for referencing key points or studying for assessments, this is your one-stop guide to mastering Introduction to Marketing. Don't wait, start conquering your marketing goals today!

This course provides knowledge and practice in the analytical, creative and strategic functions of marketing. The course presents a set of approaches and frameworks centred upon the 4Ps - Product, Price, Place, and Promotion; to develop your competence to create a marketing plan, one of the major tools of business. Marketing starts with understanding consumer's preferences for products and services and attempts to satisfy their different wants and needs in a profitable manner.

✔ Key Areas of Study:

The Role of the Marketing Plan & Market Research
The Marketing Environment: Environmental Analysis
Buyer Behaviour
Segmentation, Targeting and Positioning
Product Decisions
Services marketing
Price decisions
Promotion Decisions
Place decisions

COURSE CODE	COURSE NAME
1203AFE	Money, Banking and Finance
1303AFE	Economics for Decision Making 1
1305AFE	Business Data Analysis
2204AFE	Financial Institutions Management
2304AFE	Intermediate Macroeconomics
2305AFE	Intermediate Microeconomics
3305AFE	Applied Econometrics
1003MKT	Introduction to Marketing
1101IBA	Management Concepts
1102AFE	Accounting for Decision Making
2103AFE	Company Accounting
2104AFE	Management Accounting
2105AFE	Introduction to Business Law
2107AFE	Accounting Information Systems
2108AFE	Financial Accounting
2201AFE	Corporate Finance
2206AFE	Investment Analysis and Management
2214AFE	Derivatives Securities
2303AFE	Economics for Decision Making 2
3208AFE	Portfolio Management
3210AFE	Advanced Corporate Finance

Introduction to Marketing (1003MKT) - Griffith University

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