DEAKIN UNIVERSITY
MMK101: Marketing Fundamentals
Comprehensive Revision Guide and Course Notes 2024
 
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Deakin University - MMK101: Marketing Fundamentals

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ACADEMIC YEAR 2023 - 2024

University	Deakin University
Study Level	Undergraduate
Unit Code	MMK101
Unit Name	Marketing Fundamentals
Guide Title	Comprehensive Revision Guide and Course Notes
Page Length	128

There is a fun and easy way to break into the MMK101: Marketing Fundamentals, Deakin University - and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the topics better and improve your grades in this course.

Marketing is the most dynamic area of business and the glue that holds organisations together - it connects organisations with the world and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers.

MMK101 focuses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!

UNIT CODE	UNIT NAME
MAA103	Accounting for Decision Making
MAA261	Financial Accounting
MAA262	Management Accounting
MAA363	Corporate Accounting
MAE101	Economic Principles
MAE201	Competition and Industry
MAE203	The Global Economy
MAE256	Analytical Methods in Economics and Finance
MAE306	Applied Econometrics for Economics and Finance
MAF101	Fundamentals of Finance
MAF202	Money and Capital Markets
MAF203	Business Finance
MAF307	Equities and Investment Analysis
MAF308	Derivative and Fixed Income Securities
MIS171	Business Analytics
MLC101	Law for Commerce
MLC301	Principles of Income Tax Law
MMK101	Marketing Fundamentals
MMM132	Management

Deakin University - MMK101: Marketing Fundamentals

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