CQUniversity Australia
MRKT11029: Marketing Fundamentals
Comprehensive Revision Guide and Course Notes 2022
 
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CQUniversity Australia - MRKT11029: Marketing Fundamentals

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ACADEMIC YEAR 2021 - 2022

University	CQUniversity Australia
Study Level	Undergraduate
Unit Code	MRKT11029
Unit Name	Marketing Fundamentals
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the MRKT11029: Marketing Fundamentals, CQUniversity Australia - and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the topics better and improve your grades in this unit.

This unit will provide you with a sound knowledge of the origins of trading goods and services and the development of modern marketing practice and theory. Emphasis is placed on developing an understanding of marketing principles and their application when acquiring and retaining customers as well as driving business profitability. You will examine innovative marketing strategies deployed including digital marketing and social media in different kinds of organisations.

On successful completion of this unit, you should be able to:

Articulate awareness of the nature and scope of marketing in organisations
Analyse modern marketing strategies used in different kinds of organisations
Critically examine marketing principles and their application
Assess the role and impact of innovative marketing strategies such as digital and social media
Examine ethical and legal issues in business marketing.

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CQUniversity Australia - MRKT11029: Marketing Fundamentals

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